Saturday, November 28, 2020

AgriTech challenge launches with £5000 cash prize

November 3, 2020 by  
Filed under News & Business

A new competition has launched for innovators working to address the issue of soil health and productivity across the agricultural sector.

The Digging for Innovation Challenge aims to support the development of new technology and farming practices that help improve farmed soil. Organised by AgriTech incubator Farm491, the competition is sponsored by BASF.

Shortlisted applicants will be invited to attend a bootcamp where they will work with innovation specialist Sarah Carr to build a strong pitch, focused on their vision and why their solution is unique.

They will also join a session with BASF Agriculture sustainability manager Mike Green and independent soil scientist Jenni Dungait to examine the soil challenges currently faced by the industry.

Farm491 centre and events Manager Verity Payne said: “Initiatives such as this Challenge Prize are designed to give a leg-up to those companies working on novel solutions to the issue of productivity versus biodiversity.”

Shortlisted entries are likely to be practical to use, have longevity and complement the existing portfolio of tools currently on offer to farmers, suggested BASF market manager for agricultural solutions and services Louis Wells.

“Whether your idea is new or existing but requires further development, we want to hear from you. Soil is our most precious asset on-farm and we need to do everything we can to protect it for future generations.”

In addition to the cash prize, the winner will receive 12 months of business support and mentoring from Farm491. The final pitch will take place in January 2021 when a panel of industry experts will interview each finalist.

The application deadline is 15 November. For full details, visit