Saturday, March 6, 2021

Marketing to take centre stage at Cereals

February 15, 2021 by  
Filed under Crops

Grain marketing and storage will be among the topics discussed by experts at this year’ s Cereals event – due to take place in Lincolnshire this summer.

Despite ongoing coronavirus restrictions, organisers say Cereals 2021 is on target to open its doors to physical visitors on 9-10 June this year, following a series of meetings with farmers, exhibitors and health and safety advisers.

After a year of online-only events due to Covid-19, Comexposium says Cereals will be its first physical European event of 2021. Measures are likely to include social distancing, hand sanitisers, open air theatres, and more entry points to reduce queues.

“Farmers and exhibitors are so keen to get back out into the field and meet real people again,” says event director Alli McEntyre. “The site is drilled up and growing nicely, and with our new farmer advisory board we are now formulating the seminar programmes and live action exhibits.”

New features this year will include a Market and Farm Diversification theatre – dedicated to grain marketing topics and diversification advice. A Sustainable Solutions theatre will include a focus on financially strong family farm structures and environmental practices.

“We will update exhibitors about our biosecurity plans in early March and early June,” says Ms McEntyre. “Although navigating the site might feel a little different, we are extremely positive about our ability to deliver a vibrant and bio-secure outdoor event.”

Some 16 arable farmers from across the UK are helping to ensure that the event delivers practical, relevant and innovative content for its visitors. They include highly commercial, organic and regenerative producers.

Ms McEntyre added: “If national health measures change, we will deliver the event online again, which we did with such success in June and November 2020. But we are very hopeful and looking forward to getting back out in the field and meeting everyone face-to-face again.”

Tickets for the event are now on sale. For full details, visit