Saturday, February 23, 2019

New-look LAMMA show is great success, say organisers

February 14, 2019 by  
Filed under Machinery

As many as 40,000 visitors flocked to last month’s LAMMA event, say organisers – the first to be held at the Birmingham NEC.

Event hosts AgriBriefing hailed the two-day show on 8-9 February as a great success. Thanking the 650-plus exhibitors, they said the event represented a new era for the event which saw halls packed with the latest farming machinery, equipment and technology.

The indoor venue provided a comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business, leading many exhibitors to comment on the high quality of conversations they had with visitors.

The move also helped LAMMA build on its reputation as a launch venue for manufacturers. Exhibitors using the event to showcase tractors, combines, drills and cultivation equipment, feeder wagons and forage machinery.

Innovation

Smaller machinery firms joined larger manufacturers to host a range of agricultural machines and equipment under the same roof. LAMMA’s commitment to innovation was reinforced in the Innovation Awards, which were relaunched at the NEC.

The competition champions agricultural machinery, equipment and services innovations, and an Innovation Trail enabled visitors to find out more about the gold and silver medal-winning products showcased on exhibitors’ stands.

Other sectors – including agronomy, business and farm management advice – also featured. AgriBriefing group events director Elisabeth Mork-Eidem said: “We are absolutely delighted with the outcome of what has been a busy and exciting year planning for the show.

“We are thrilled with the incredibly positive feedback both from our exhibitors and visitors taking part over the past two days. Together we pulled together and provided the show UK agriculture deserves.”

LAMMA 2020 will take place at the Birmingham NEC on 7-8 February 2020 .

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