Monday, July 15, 2019

New products help Agricast boost turnover by 40%

April 1, 2019 by  
Filed under Machinery

Investment in product development and marketing has increased a Lincolnshire agricultural machinery manufacturer’s annual turnover by 40%.

Agricast, which supplies replacement wearing parts to farmers, saw its turnover almost double in 2018. This year started equally well for the company, with January’s sales up 70% year-on-year – fuelled by orders for new products.

Last summer, coinciding with the expiry of the patent on the Simba Double Disc Ring, Agricast introduced its Press Roll Ring, a more durable and enhanced poor weather replacement. Since its launch in June 2018, Agricast has sold over 1,000 rings.

Agricast general manager William Robinson invested significantly in research and development to introduce a new High Strength Wheel. The super strong, 24-inch diameter, eight spoke wheel fits most leading machines, including Cousins, Dal-Bo, HE-VA and Twose.

Mr Robinson said: “As well as investing in developing new products, about this time last year we adopted a new approach to marketing, which appears to have made a difference to our sales, which is really pleasing.

“We have several new products under development, and we will continue to focus on what we think has contributed to our success so far – excellent customer service, the lowest prices possible and a comprehensive range, meaning that farmers can get the replacement parts they need, when they need them and for a price that is attractive.”

Being an internet-based supplier has helped Agricast increase its export sales, with overseas customers accounting for 5% of orders in the last quarter. Since the start of the year, shipments have left Lincolnshire for Lithuania, Zambia, Malawi and New Zealand.

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