Thursday, January 28, 2021

Support available as loneliness and anxiety rise

December 22, 2020 by  
Filed under News & Business

Rural insurer NFU Mutual has launched a winter campaign to support people who are finding things difficult.

Coronavirus lockdown measures are taking their toll on the mental health of communities across the UK, according to NFU Mutual research. More people are feeling stressed (+7%), anxious (+3%) and lonely (+2%) than six months ago.

The NFU Mutual Charitable Trust donated over £1m to 20 UK charities in 2020. Increased donations were made possible by an additional pledge of £750,000 to help support organisations through the coronavirus crisis.

The insurer is working with the Samaritans to share the charity’s tools and resources. The charity’s Real People, Real Stories campaign aims to reach people most at risk – particularly men aged 20-59 – in the agricultural industries.

NFU Mutual head of reputation Jo Lumani said: “We‘re proud to be championing the Samaritans as they work to support those facing isolation. The emotional and practical support offered around the clock is vital for all our communities.”

The Samaritans currently responds to a call for help every seven seconds. The charity is open day and night, 365 days a year, and provides support through a listening service – including by phone, email and letter.

In the six months since March 2020, volunteers have provided emotional support more than 1.2m times. Some 1-in-5 calls for help are about coronavirus, with volunteers suggesting it is mentioned in almost all calls.

Anyone can contact the Samaritans free on 116 123. This number won’t show up on your phone bill. You can also visit