Sunday, October 22, 2017

Website helps guide growers towards best fertiliser choice

August 1, 2017 by  
Filed under Crops

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A new website providing rapid access to the latest thinking on best practice when it comes to crop nutrition has been launched by CF Fertilisers.

A range of interactive tools to help growers with individual fertiliser product choice is key features of the revamped website – which includes advice on how to maximise crop returns through identifying the correct application rates.

“The home page has been designed specifically to help visitors move directly to what they are interested in and showcase the most commonly used areas of the site based on topical issues and the time of year,” says Stephanie Dean, the company’s marketing communications manager.

‘One-stop shop’

“The technical hub itself provides a ‘one-stop shop’ for growers featuring the latest research and practical advice on cost-effective, sustainable and environmentally-sensitive fertiliser use in both arable and grassland situations.”

Growers can use the website to examine how protein levels in quality wheats can be improved using sulphur. They can also delve into ways of boosting crop yields with potassium and phosphate as part of spring applied NPKS compounds.

Another new concept is the manufacturing area of the website to show how the company’s British-made fertilisers are produced. It follows the journey of a prill from atmospheric nitrogen to the final finished fertiliser on the lorry destined for the farm.

“Our whole workforce is very proud of the provenance, skill and craftsmanship that goes into producing every high quality blue bag of fertiliser and we want to share that with our customers,” explains Ms Dean.

Performance

Improvements over the past seven years have seen CF Fertilisers reduce the carbon footprint of its Nitram by 40%. “Ongoing investment in manufacturing consistency has ensured they offer superior performance with the very latest spreading technology.”

The website includes full details of every CF product made. A fertiliser product selection feature includes fine-tuned information for specific enterprises – following customer research into what growers would find most useful.

Ms Dean says: “Ease of use on both mobile and other handheld devices in the field and desktops in the farm office came high up the list as did help with identifying the best fertiliser types and their use based on individual circumstances.

“We’ve aimed for a balance of easy to understand advisory information alongside a variety of calculators, informative videos, such as safe storage and handling, product selection tools and technical search facilities.”

The CF Fertilisers website is at www.cffertilisers.co.uk.

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