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Youngster shows there’s ‘more to life than mince’

July 4, 2011 by  
Filed under News & Business, Livestock

A NORFOLK young farmer who began her farming career at 14 with a single Dexter heifer has won a £5000 business award.

Helen Reeve, whose enterprise Waveney Dexters is run at Alborough, Harleston started with a single heifer given to her by her parents.

She now has a herd of 34 animals of which 19 are breeding cows. All male progeny and any surplus heifers are reared for meat production.

The Growing Business Award is organised by the county’s young farmers and sponsored by a group of farming trusts and organisations.

To win, Miss Reeve had to provide a business plan and make a presentation – including a video and interview – to the judging panel.

Judges included Nicola Currie, regional director for the Country Land and Business Association.

“Helen stood out because of her passion and sheer determination to build a viable business out of what started as a hobby of breeding Dexter cattle.

“She won because of a combination of what she had already achieved and because there was no doubt that she will make the best use of the prize money.”

Building up a foundation herd, Miss Reeve had discussed the best way to present the cuts with the butcher and then successfully marketed her enterprise.

“We particularly liked her slogan ‘There’s more to life than mince’.”

The other finalists were Will Patrick and Sarah Buckle, of Vintage Tractor Funerals; Bernie Wright, of Old Vicarage Camping; and Angus Newton, of AON Services Paddock Maintenance.

The award was presented at the Royal Norfolk Show.

Picture shows: Helen Reeve (second right) with her cheque and judges of the Growing Business Awards (L-R) Nicola Currie, regional director CLA East, Shane Warne, Barclays Bank and Kit Papworth, chairman, Anglia Farmers.

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