ProCam appoints eastern region technical manager

Agronomy firm ProCam has appointed Matthew Cobbald as regional technical manager for the eastern counties.

Mr Cobbald has worked as an agronomist and farm consultant for more than 20 years – including his most recent role as technical director with farm management and advisory company Velcourt.

Support

In his new role, he will provide support to the company’s team of agronomists across East Anglia and into neighbouring counties, in addition to looking after his own farming clients. He will also involved ProCam’s multi-site trials programmes.

“This is a critical time for farmers and the wider agricultural industry and an exciting time to be joining ProCam,” says Mr Cobbald. “There are challenges ahead, for sure, but there are also great opportunities.”

Tackling challenges

ProCam’s ‘boots on the ground’ approach is ideal for helping farmers adapt their businesses required to tackling those challenges – which Mr Cobbald says include regulations on pesticide use, climate change and farm policy.

“Crop protection remains fundamental to ProCam’s offer, but we also provide expertise in seeds and traits, crop nutrition, biological products, conservation agriculture and precision farming.

I believe this more integrated approach will be essential.”

Mr Cobbald is from a family farm in Essex. During his career, he has worked across all broadacre crops as well as potatoes, roots and vegetables. He lives in Suffolk with his wife and young family.