Cereal growers unable to visit variety demonstration plots ahead of this autumn’s planting decisions can now take a look online.
Syngenta has launched an high-resolution virtual tour of its wheat and barley varieties. The immersive experience uses 360-degree camera technology so growers can browse wheat and barley variety plots exhibited at last month’s Cereals event.
Users can navigate to individual variety plots from a panoramic view of the Syngenta Cereals stand by clicking on ‘hotspots’ in front of each plot, or by clicking straight to the variety using a drop-down menu.
From here, users can ‘walk’ into the plot for a closer, high-resolution inspection of the variety, as well as clicking into summary videos and information sheets that explain each variety’s key features and attributes.
These include information such as the variety’s yield and quality performance, its suitability to different drilling dates and soil types, its disease resistance and its maturity, says Syngenta marketing specialist Kimberley Baker.
“The correct variety lays the foundation for the rest of the cropping year – and inspecting varieties in plots at various events and open days over the summer is often a key part of the variety decision-making process.
“With this in mind, we wanted to provide growers and agronomists with an interactive experience that is as close as possible to visiting variety plots, even though they aren’t doing this in person.”
Some 20 Syngenta varieties are featured in the 360-degree online tour. They include four winter wheats, among them the newest Syngenta feed wheat SY Insitor; and seven hybrid barleys, including recently-launched SY Thunderbolt.
SY Thunderbolt epitomises consistency in hybrid barley breeding, says Syngenta, with the highest treated yield figure on heavy land (111%), good wet weather disease resistance and early maturity to aid harvest management.
Growers can also see three winter malting barley varieties and six spring barleys. The spring barley varieties include the up-and-coming spring malting options SY Tungsten and SY Splendor.