Serving the Farming Industry across East Anglia for 35 Years
Remote monitoring technology that captures accurate real-time data will help poultry producers ensure better bird health, welfare and performance. Top tips when collecting poultry data

Remote monitoring technology that captures accurate real-time data will help poultry producers ensure better bird health, welfare and performance.

During these challenging times, it is even more important that broiler producers use the data they are collating to make a difference on-farm, says Poultry Sense veterinary adviser Barry Thorp.

“Collecting, analysing and interpreting data is a key component of successful poultry production, but it needs to be done correctly for producers to be able to spot any changes in the environment or behaviour,” says Dr Thorp.

Here, Dr Thorp gives his top tips on getting the most out of data this autumn.

1 Collect as much data as possible – the more data you have, the easier it is to identify and interpret performance trends.

2 Collate data from different flocks and sheds so benchmarks can be made to accurately compare production parameters.

3 Monitor data regularly to identify and correct any issues as soon as possible, before they have a significant impact on health, welfare or performance.

4 Use remote monitoring systems such as Poultry Sense, which use real-time data to identify minor differences that may otherwise go undetected. 

5 Use this data to support farmer instincts – using data to support a gut-feeling about a problem adds a level of confidence to decision-making.

6 Make continuous improvements – use data to keep enhancing efficiencies, as what was good five years ago may not be now.

7 Access to real-time data will help maximise available opportunities when it comes to genetic potential and market demands.

8 Take time to look at data in more detail – the more frequently data is reviewed, the easier it is to interpret so problems can be resolved faster.

Knowing firstly how to collect data accurately and then using it effectively is the biggest hurdle to overcome, as it has the potential to transform the efficiency and sustainability of poultry production, says Dr Thorp.