Norfolk and Suffolk are both in the UK’s top 10 destinations for farm holidays in 2022, according to accommodation provider Farm Stay.
The not-for-profit, farmer-owned consortium, says searches for ‘remote holiday cottages’ are up by 150%, the biggest rise in Farm Stay UK’s 38-year history. Post-pandemic, couples and families are looking for less traditionally popular destinations, it suggests.
Farm Stay chairwoman Kay Barriball says the organisation has enjoyed its most popular year since it was founded as a platform for promoting agri-tourism in 1983. Rural escapes were most popular among the 25-34-year-old age group.
Glamping has soared in popularity, with almost as many people searching for it as for bed and breakfast accommodation. But this may be due to Covid restrictions making it hard to stay in a B&B during the past year.
There has been a 58% increase in those looking for ‘large group’ accommodation sleeping 12 or more people. Indoor pools and hot tubs are a new ‘must have’, with searches up 45% and 35% respectively in the last three years.
A separate survey by NFU Mutual suggests self-catered accommodation is the most popular option for those looking to take their dog away (considered by 85%). B&Bs (34%), Camping (32%) and glamping (18%) were also highlighted as emerging trends.
Nearly two thirds (60%) of dog owners say they will always take their pet away with them. Eighteen percent will sometimes be taking their dog, while 17% are considering it. Only 5% of dog owners said they would never take their pet on holiday.
Today, Farm Stay offers over 420 farm stays and rural boltholes, from working farm holidays to self-catering, B&B’s to glamping across England, Northern Ireland, Scotland and Wales.
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