Serving the Farming Industry across East Anglia for 35 Years
The LAMMA Show will celebrate its 40th year as the UK’s leading agricultural machinery event when it returns to the Birmingham NEC next month. LAMMA tickets available as show celebrates 40th year

The LAMMA Show will celebrate its 40th year as the UK’s leading agricultural machinery event when it returns to the Birmingham NEC next month.

Due to take place at 11-12 January* (these dates have changed to 4 & 5 of May 2022 due to the rise of Omicron), the two-day showcase will see 700 manufacturers, dealers and distributors fill ing 11 exhibition halls. As well as the latest machinery, visitors will be able to see the latest products and services available to the industry.

“To celebrate this important milestone in LAMMA’s history, we are not only looking at our past, but focusing on the future of our event and the UK farming industry,” says LAMMA event manager Kate Walsh.

“We are planning some exciting new features at the show and re-inventing others. LAMMA’s beginnings are deeply rooted in bringing the best of farm machinery innovation under one roof and looking to the future; something we aim to continue for the next 40 years and beyond.”

The Farm Safety Zone, sponsored by Safety Revolution, returns to the show for the fourth year. Key organisations, charities and industry figures will raise awareness on vital aspects of farm safety and how to minimise risk and accidents on farm. 

The Farming 4.0 Trail is centralised around the theme of  The Future of Agriculture, highlighting the role data, robotics and other devices will play in achieving Net Zero. Exhibitors already on the trail include Airial Robotics, Crop4Sight, Agrifac, Bayer, and more.

Look to future

With an eye on the future, LAMMA has partnered with the Institution of Agricultural Engineers to offer the 2021 Young Engineer Award, celebrating upcoming agricultural engineers. The award winner will be announced at the show.

“We are delighted to be part of LAMMA’s celebration of this historic moment,” says Sanjeev Khaira, director of Arc Media, which recently acquired the LAMMA event from previous owners AgriBriefing.

The 2022 event will be the first for two years after the show fell victim to the coronavirus pandemic. Instead of holding an in-person event, organisers focused on their digital farm machinery platform LAMMA365.

The platform brings all facets of farm machinery together in one place. It contains the latest news and industry trends, review comparison tool, independent product reviews, videos, podcasts, webinars and a directory of leading manufacturers and their dealers.

All about LAMMA

Getting there

Parking is free for the event and the NEC is clearly signposted from all motorways and major routes – just put B40 1NT in your sat nav. Once you arrive, don’t follow your satnav, look out for LAMMA on the signs. Once parked up, a free shuttle bus will be waiting for you to take you to the show entrance, or you can walk along the signposted footpaths.

Covid measures

The LAMMA event will be held in accordance with the latest UK government and Public Health England recommendations for COVID-secure business-to-business trade exhibitions. Organisers say they are working closely with the NEC and the exhibitions industry to ensure the latest advice and best practice is being followed.

Early Bird Breakfast 

The early bird breakfast will be available to visitors again for 2022 – more details will be released closer to the event

Disabled access 

LAMMA Show and the NEC aims to be fully accessible and user-friendly for disabled visitors. Contact show organisers to hire disability scooters.

CPD Points

The event is an opportunity to get up to date with all the latest legislation. Organisers encourage knowledge exchange through professional development. Visitors to LAMMA will be able to collect DairyPro, BASIS, and NRoSO points on both days of the event.

Sponsored by Kramp, entry for LAMMA 2022 is free of charge. For faster entry on arrival, visitors are strongly encouraged to pre-register. For full details, visit www.lammashow.com.