A fleet of dedicated buses will transport visitors to this year’s Cereals Event 2026, as organisers move to ease pressure on local roads and streamline access to the show.
Held on 10-11 June, the event is expected to attract thousands of farmers and industry professionals – as well as fans of the TV series Clarkson’s Farm – to Jeremy Clarkson’s Diddly Squat Farm at Chadlington, in Oxfordshire.
‘Farming hubs’
With traffic management a key concern, organisers have introduced a network of “Cereals Buses” operating from farming hubs across the country. They believe it will help ensure only bone fide visitors rather than celebrity hunters attend the event.
Buses will depart from a series of regional locations, including Lincolnshire (Roy Ward Farms, Leadenham), Nottinghamshire (Strawsons, near Newark), Cambridgeshire (Law Farming, near Royston), and the Elveden Estate on the Norfolk-Suffolk border.
Additional departure points in Yorkshire, Lancashire and Devon will be confirmed. These routes are designed to draw visitors from core arable regions and reduce the number of individual car journeys converging on the Oxfordshire site.
Relaxed route
Organisers say the initiative is intended to “ease traffic congestion and make your day even easier”, offering a direct and more relaxed route into the event. It should also make it quicker to get into the Cereals site.
Visitors who opt for the service will be able to travel straight to the site without navigating local traffic systems – and can “put your feet up and relax after a busy day at the show” on the return journey.
The buses form part of a wider traffic strategy that includes timed entry slots and multiple access routes. By encouraging visitors to travel collectively, organisers aim to minimise disruption both for attendees and local residents.
The scheme also reflects the national reach of the event. By linking key farming areas directly to the showground, the buses effectively create regional corridors into Cereals, reinforcing its role as a gathering point for the UK’s arable sector.
Tickets for the buses can be booked alongside event registration, with visitors able to add transport options through their booking accounts. Organisers are actively encouraging uptake, positioning the service as a practical alternative to driving.
With high visitor numbers expected and the event relocating to a new venue, the success of the transport plan will be closely watched.
If widely adopted, the Cereals Buses could become a defining feature of future events – shifting the focus from individual travel to a more coordinated, sector-wide journey to one of farming’s key annual gatherings.