
Opportunities for farmers from changes in consumer tastes will be discussed at a key conference later this month.
Livestock and dairy producers are invited to join processors, retailers and other supply chain stakeholders for the AHDB Consumer Insight conference on 17 October in Solihull.
Latest trends
It will showcase the changing consumer landscape, picking out key trends that are impacting the wider supply chain in the agricultural sector to help the industry maximise future growth opportunities.
The day will kick off with a consumer trust session, exploring the latest findings from our trust-tracking research, taking an in-depth look at consumers’ views on farming and the public’s attitudes and opinions across key reputational topics.
This will be followed by ‘Insight into action’ – taking delegates on the journey from initial research to message testing – right through to a full marketing campaign and a presentation on exploring in-home eating habits.
A rethinking retail session will look at a round-up of key category research around our in-store, online and labelling research, and the day will end by exploring how Gen Z are influencing the retail space, with ‘Shoppers of the future’.
Industry experts from Blue Marble, TwoEarsOneMouth, Kantar, IGD and representatives from the meat processing supply chain will also be presenting, and there will be meat and dairy breakout sessions with opportunities for Q&As.
For full conference details, visit www.bit.ly/AHDBinsight
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