
Visitors to LAMMA 2025 next month will have the chance to win a £24,000 Polaris Ranger Diesel utility vehicle.
Designed to handle the toughest conditions and meet the demands of UK farms, the workhorse utility vehicle combines durability with versatility – and will be offered to the winner of a special prize draw.
The two-day show takes place on 15-16 January at the NEC Birmingham. The draw is open to people aged 18-plus who provide their details after completing the online registration form and attend the event.
Notable upgrades for the 2025 Polaris Ranger Diesel includes a bold, restyled front-end design, with new bumper and grille for added robustness – and ultra-bright LED headlights for a premium finish and enhanced visibility.
Polaris vice president Reid Wilson said: “Whether it’s tackling a tough task or enjoying a trail, the new 2025 full-size Ranger lineup is stacked with quality enhancements and upgraded features to deliver more capability, durability and comfort.”
Record-breaker
Organisers say LAMMA 2025 promises to be a record-breaking event. More than 600 exhibitors from across the agricultural sector will showcase the latest advancements in farming machinery and technologies.
Visitors will enjoy exclusive machinery launches, UK product debuts, and live demonstrations – giving them hands-on insight into cutting-edge equipment from renowned brands like JCB, Fendt, Massey Ferguson, and New Holland.
A key highlight for 2025 is the return of Kuhn Farm Machinery for the first time since 2020. Kuhn managing director Sian Pritchard said the show’s increasing popularity and wide-ranging audience were major factors in the decision to return.
A comprehensive seminar and workshop programme will bring together leaders from across the agricultural sector to discuss critical topics such as sustainability, artificial intelligence, automation and the latest market trends.
Event director Sarah Whittaker-Smith emphasised the event’s value: “With more exhibitors and product debuts than ever, this year’s show is an unmissable opportunity for learning, networking and discovery.”
A special machinery demonstration arena will offering visitors the chance to see state-of-the-art kit in action. Top manufacturers like JCB and Valtra will showcase their latest machines and equipment.
Registration and attendance is free and now open on the LAMMA website at www.lammashow.com
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