ISAGRI acquires Sencrop in ‘strategic move’

Irrigation and weather start-up Sencrop has been acquired by Groupe ISAGRI – one of Europe’s leading companies in digital solutions for field management.

The acquisition aims to ensure the continuity of innovation and provide farmers with higher service levels, moving Sencrop from a fledgling company to being part of an established service provider, says ISAGRI.

Sencrop co-founder Michael Bruniaux said the partnership came at a crucial time when pressure on farm margins and the impact of climate change were forcing farmers to rethink the way they manage their businesses.

Network expansion

With a fast-growing weather community, users and their partners – including co-operatives and traders – would benefit from an expanded network of stations and a richer offering, he said.

“For existing users, very little will change – our weather stations and app will continue to function as normal. But in the longer term, farmers will benefit from the synergies of our two businesses.”

ISAGRI owns a smaller weather service – Météus – which is going to be absorbed by Sencrop. It also owns Landmark Systems, which specialises in farm and estate management software in the UK.

“By integrating Sencrop, Groupe ISAGRI is strengthening its position with a European ag-tech nugget that shares its DNA of innovation, technological excellence, quality and customer service,” says ISAGRI managing director Pascal Chevallier.

“The merger will ensure the long-term viability of the network in which our customers have invested, guaranteeing the presence of a solid partner who will listen to their needs, and provide them with appropriate solutions.”

ISAGRI’s Horizon 2028 project, which aims to make the company a global technological leader in connected agriculture. The acquisition of Sencrop is seen as a key step towards this goal.

Yields

For farmers, using weather data to act at the right time is becoming increasingly important. This  includes when drilling, irrigating and harvesting crops – all of which can make a significant difference to crop yields.

“This move comes at a time of consolidation in the ag-tech sector, and ISAGRI is the ideal partner to accelerate the development of our unique collaborative platform,” said Sencrop co-founder Martin Ducroquet.

“We have strong synergies which will bring about the emergence of tomorrow’s leader in precision agriculture, where data and artificial intelligence will play a key role.”

Irrigation monitoring system scoops top award

A solar powered irrigation monitoring system was named Digital Innovation of 2025 at this year’s LAMMA machinery show.

Raindancer is a GPS-enabled system designed to maximise water efficiency for farmers. It uses sector control technology to ensure irrigation is applied only within field boundaries, avoiding wooded areas and other non-crop zones.

By accurately distributing water across the crop and addressing typically under-irrigated areas, the system optimises irrigation performance – helping to optimise enterprise margins.

Developed over four years, including two years of in-field software and app refinement, the system delivers precise insights on irrigation runs. It tracks how much water has been applied and alerts users to faults, ensuring smooth operations.

Manufactured in Berlin and exclusively imported to the UK by RST Irrigation, Raindancer integrates with the accompanying gun sector for enhanced performance. The award was announced ahead of the LAMMA event at the Birmingham NEC.

With over 3,000 Sector Control units sold in the past two years, RST Irrigation says Raindancer has proven its value. Ongoing software development and app enhancements promise to further streamline its usability and functionality.

By reducing water waste and improving irrigation efficiency, Raindancer supports sustainable agricultural practices, helping farmers to conserve water resources and enhance productivity.