Serving the Farming Industry across East Anglia for 35 Years
Fendt will demonstrate its largest range yet of tractors, machinery and technology at LAMMA 2024. Celebrating 50 years in the UK, the company will... Fendt set to celebrate 50 years in  the UK at NEC Birmingham

Fendt will demonstrate its largest range yet of tractors, machinery and technology at LAMMA 2024.

Celebrating 50 years in the UK, the company will showcase its Ideal 10T combine with Superflow 12.2m header, the Rogator 655 sprayer and a range of grassland machinery alongside the new ErgoSteer joystick and FendtOne offboard system.

“We have refocused our efforts to deliver new products that help them pioneer more sustainable farming methods,” says Fendt’s Richard Miller. “Farming systems are changing, and we want to provide machinery that drives the agricultural efficiencies needed today and in the future.”

Latest slogan

Fendt’s exhibition will be under its new slogan Leaders Drive Fendt. A range of grassland machinery – including the Former rake, Lotus tedder, Tigo forage wagon and Katana 850 forage harvester – will feature on the company’s stand.

“Our grass kit offer has grown significantly and is a popular choice for operators looking to improve forage quality,” says Mr Miller.

FendtOne technology now features in all tractor models. It enables users to reduce fuel consumption, cover ground faster and make incremental improvements. The software has been updated for 2024 to gather more data and measure the efficiency of every task, explains Mr Miller.

“While engineering advancements have been made to improve operating efficiencies, we are also using Lamma to demonstrate how FendtOne can help gather vital data to improve decision-making.”

New accessories

Fendt will also showcase a range of accessories including the ErgoSteer joystick which can be retrofitted to new and existing tractors. Mounted on an adjustable armrest, it reduces operator fatigue during loader work by making repetitive movements easier, quicker and more precise.

A clever wheel-weight lifting device will also be debuted. It enables operators to remove weights of up to 1250 kilos in the field safely and quickly to help minimise compaction on soft soils or improve fuel efficiency by carrying less weight on the road.

“LAMMA is the flagship event in the UK farming events calendar, and we intend to demonstrate how Fendt is developing the technology and machinery to help farmers lead,” says Mr Miller.