Serving the Farming Industry across East Anglia for 35 Years
Next month's flagship Cereals event is set to host nearly 400 exhibitors and sponsors – including companies keen to attend the show at its... Exhibitors queue up for Cereals 2023

• 400 exhibitors confirmed for event

• Technology and latest machines

• One-stop shop for arable sector

Next month’s flagship Cereals event is set to host nearly 400 exhibitors and sponsors – including companies keen to attend the show at its new location.

The two-day event on 13-14 June is being held for the first time at the Thoresby Estate in Nottinghamshire. Attractions include companies exhibiting for the first time too – and those returning after a break.

Technical event

The show continues to be the leading technical event for the UK arable industry, with live demonstrations and areas dedicated to agronomy, technology, machinery, business, education, environment and renewable energy.

Suppliers big and small will showcase their latest products, advice and information – providing visitors with a one-stop service from seeds to sprayers, crop varieties to cultivation equipment, and fertiliser to finance.

Event organisers say the range of exhibitors means visitors looking for the latest machinery will be able to choose from plenty of stands and demonstrations – including min-till drills, spreaders, harvesting and baling kit.

Monitoring quality

Centre stage on the John Deere stand will be the HarvestLab 3000 system – now available on S-Series and T-Series combine harvesters. It uses near-infrared sensors to measure the quality of wheat, barley and oilseed rape as it is harvested.

“Up-to-the-second analysis delivers numerous benefits,” says John Deere tactical marketing manager Chris Wiltshire. The technology gives farmers a continuous view of field performance – informing input decisions for the season ahead.

“These include being able to know for certain whether wheat has met milling quality specifications, the grain quality at an individual point of a field, and gaining an overall picture of which soils have converted nutrients into yield and protein.”

Cultivation and controlled traffic farming specialist Bednar will be exhibiting at Cereals for the first time. It will be working closely with UK marketing partner Case IH, with a selection of high horsepower machines on display.

Efficient cultivations

“This will help farmers and their operators to understand the future of cultivations – efficiency while minimising labour inputs,” explains Bednar UK managing director Warren Rivers-Scott.

“During the event, we will also host an exciting arrive-and-ride demonstration, allowing visitors to get up close and personal with 550hp+ tractors and 12m cultivators, reaching speeds of over 20kph.”

Eyre Trailers returns after a four-year break. It will exhibit a new trailer for draper headers.The company manufactures header trailers as an independent supplier for New Holland, Case IH, John Deere, Agco, Deutz and MacDon.

“The marketplace has changed significantly from a rigid header to bigger combines using draper headers,” says Eyre managing director Bob Eyre.

“Many trailers are made abroad but we are geared up to make them in the UK and interest is growing. We have come to Cereals to re-establish ourselves in this market. We are also developing a patented harvesting technique but that is for future shows.”

About the Cereals event

Where: Thoresby Estate, Perlethorpe, Newark,NG22 9EQ. Once near the event, turn off sat-nav and follow Cereals Visitor or Exhibitor Parking signs.

When: 13-14 June 2023

New for 2023

• Biomass demonstrations and seminars to get a working view of your renewable energy options

• Bednar working demonstrations in partnership with Case IH

Working demos

• More than 200 machinery demonstrations

• Sold-out Syngenta Sprays & Sprayers Arena

• Sold-out Drill Area

• Mechanical weeding demos presented by Garford

• Working demo plots presented by Bednar, Case IH, Hardi & New Holland

Robotics & automation demos presented by Agxeed

For tickets and full details,