New technical sales manager for popular liming product

British Sugar has recruited Emily Whitmarsh as technical sales manager for LimeX – the most widely used liming product by UK farmers.

A byproduct of the sugar-refining process, LimeX is popular with farmers for its fine particle size and the presence of additional plant nutrients. One tonne of LimeX typically contains 9kg of phosphate, 8kg of magnesium and 6kg of sulphur.

Operating across the region and beyond, Ms Whitmarsh will service customers outside the beet-growing area, strengthening the team supporting the sale of LimeX from British Sugar’s factories to growers nationwide.

From a farming background, Ms Whitmarsh completed a degree at Harper Adam University before beginning the MDS graduate development scheme. Placements at BASF, Greenvale and CFUK followed.

After spending a few years running a 1000-sow outdoor breeding unit near Bury St Edmunds with her partner, Ms Whitmarsh says she was keen to return to a sales role when the opportunity to join the LimeX team became available.

“Friends on the MDS programme had spoken highly of British Sugar as a company to work for. They are a big part of the agricultural industry in our area, and the role is a great opportunity to contribute to that by working with customers.

“The correct pH is fundamental to soil health, which is a major focus for the industry. LimeX is a great product, and I’m looking forward to developing opportunities in areas not traditionally associated with sugar beet.”

LimeX national business manager Glenn Carlisle said he was delighted with the recruitment. “Emily is a great addition to the LimeX team. Her appointment builds on our plans to expand LimeX sales beyond the beet-growing area.

“We already have a loyal customer base among vegetable brassica growers as far afield as Cornwall, Scotland and Northern Ireland. Emily will support these farmers and develop opportunities in the broadacre arable and grassland markets.”