Agrii is set to bring its Smart Connected Farm concept to life at this year’s Cereals event, demonstrating how digital tools and agronomy can work together to support profitable crop production.
The stand builds on ideas first outlined at the Oxford Farming Conference, focusing on what the business describes as Agriculture 5.0. It centres on integrating data, technology and people into a single system, rather than treating them separately.
Ruth Mann, head of integrated crop technologies at Agrii, says platforms such as Contour will play a key role. “It’s about bringing all the data together into one place, providing insights to farmers and agronomists, but, ultimately, they will still make the final decisions using their knowledge and experience,” she explains.
Data tools
With fertiliser costs still a major pressure, the stand will also highlight how variable-rate nitrogen can improve efficiency. Agrii’s RHIZA team will demonstrate how soil sampling, crop scanning and nutrient planning feed into agronomy decisions.
Sam Fordham, head of technical for RHIZA, says visitors will see practical applications. “We’ll be running live demonstrations of our digital platforms, including soil scanning, drone data and how that information feeds into a real agronomy plan,” he says.
Alongside the technology, Agrii will showcase crop plots, including catch crop mixtures and Secobra’s spring barley varieties Belter, Hurler and Skyway. A cover crop display will explore options for different systems and Sustainable Farming Incentive actions.
The aim is to give farmers practical takeaways, says Mr Fordham. Visitors should leave with a clearer understanding of how to link crops, data and agronomic expertise to support decisions on farm.