Visitors to LAMMA 2024 will have the opportunity to experience a whole new raft of Maschio Gaspardo equipment which is set to make its UK debut.
It follows the launch of the company’s new UK subsidiary last month. The move to establish an independent UK branch was primarily driven by a desire to see the Italian company’s full product range offered to dealers across the country.
Maschio is extending its product portfolio to include new lines such as state-of-the-art weigh-cell fertiliser spreaders, mounted and trailed sprayers, no-till direct drills, hedge-cutters, balers, mower conditioners and inter-row cultivators.
Dealer network
Although new to the UK, these high specification implements have been available throughout the rest of Europe for a number of years. An agreement with Lincolnshire-based importer Opico will see a staged handover to ensure continuity of parts and service back-up.
Maschio Gaspardo’s UK core lines include power-harrows, rotovators, combination drills, flail-toppers, precision-drills and ploughs. The company says the extra product ranges will bolster its offering to its existing dealer network.
By providing dealers with access to the entire portfolio, Maschio Gaspardo says customers will be offered a wider range of machines and options. A key part of the process has been recruiting dedicated staff, capable of backing up the dealer network.
An experienced service team is already in place lead by a service manager to assist in all aspects of warranty and technical support. Alongside this the regional sales staff are supported by a BASIS-qualified product manager who will offer firm advice to farmers and growers.
A key objective for Maschio Gaspardo UK’s commercial and finance managers has been to support dealers in budgeting and placing orders. Marketing personnel will provide the network with advice and resources for social media outlets and sales promotions.
Managing director Warren Rivers-Scott explained: “By widening our product offering from just six or seven lines previously to more than 27, we have a great opportunity to help our dealers grow their businesses.”
Maschio Gaspardo has secured premises close to the junction of the A1 with the A46 in Lincolnshire. It will accommodate the company’s UK administrative headquarters as well as warehousing and stock storage.
